EN Essentials Resource Guides

Employment Network Guide to Marketing and Workbook

The Employment Network Guide to Marketing and Workbook serve as a comprehensive resource to assist Employment Networks (EN) in marketing services effectively to clients and stakeholders. The structure and content are designed to offer an understanding of key marketing concepts, tailored specifically to the needs of ENs.

The Employment Network Guide to Marketing provides:

• Step-by-step information and components for developing a marketing plan, which includes Research, Planning, Implementation, and Evaluation.
• Detailed strategies and ideas for implementing a marketing plan, using popular marketing channels and specific tactics to apply within each channel.
• Content and resources developed the Ticket to Work Program to make it easier for ENs to launch and maintain fresh content for their marketing efforts. 

The Employment Network Guide to Marketing Workbook contains worksheets with more in-depth information, examples and templates related to the fundamental marketing components covered in the guide.

• Employment Network Guide to Marketing
• Employment Network Guide to Marketing Workbook